Ventra Style Guide

For Ventra’s 2023 Brand Guidelines update, I crafted a comprehensive and visually cohesive style guide to reinforce their identity as a trusted transit companion. This project required streamlining complex branding elements, such as logos, typography, color palettes, and iconography, while maintaining a strong connection to Chicago’s spirit through the Chicago Blues Palette. The guide balances practicality with modern aesthetics, providing clear instructions for consistent brand applications across digital, print, and social platforms, ensuring Ventra’s seamless and approachable persona resonates with all users.